Whether you own a business, a fun project that you like to do, or even a hobby you’re passionate about, you probably have a website. If you have a website, you might be interested in getting more traffic on it. This can be a really difficult thing to have to deal with, especially if you’re not exactly sure how the entire marketing process works and how to figure out how to optimise your website.
Suppose that you’re working on a photography project that could lead to more photography work for yourself. Well, your website is most likely a giant portfolio, meaning that there is probably little to no text on the entire website. But the whole point of your website is to get exposure, right? So why aren’t you getting website traffic?
Well, in this instance and other similar situations, you might be interested to know about search engine optimisation and how it can change the way your website works.
How SEO Works
When you search for something on the Internet, do you ever wonder how the search engine gets its results? For instance, why is it that the bigger companies with big budgets always seem to get to the top of the list whereas websites like yours might not even show up? This is where SEO comes in. While the process is somewhat complicated and often requires a professional touch, the principle is relatively simple.
Through the use of keywords, businesses strategically place phrases that people might search for with their search engines and the business with the best use of the keywords will get the top spot on the search engine. It can also be dependent on other factors such as whether the business is paying for a higher ranking through advertisements or simply generates a lot of traffic already because their products are popular.
Choosing keywords for your website is often difficult because they are very competitive. So if you choose the word photography for your photography project’s website, you might not get anywhere. But choosing something more specific might yield better results.
Why Professionals Handle it
While the principle is easy enough to understand, it’s very nuanced. For instance, balancing the popularity of a keyword with how competitive it is can be really difficult. That’s why you should probably get a professional to handle your SEO needs if you’re interested in optimising your website. Because communication is important when picking an SEO professional, you should look for someone local. You should be able to find an SEO consultant covering Manchester, Liverpool, Leeds, Cheshire and Warrington without too much difficulty.
Getting this type of optimisation can be worth it, especially if you’re running a business or looking to monetise your content in a more efficient way. Getting popularity takes hard work and very few people have their websites explode in popularity simply by having great content. In a lot of instances, you’re simply going to have to try hard and keep trying, and with some professional help, you should see results.